
Annabel’s, Mayfair
Elton John’s Aid Foundation Gala Dinner
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Partnering with the Elton John AIDS Foundation, we had the incredible opportunity to produce an event that stands out as a true highlight of my career. Working alongside such a dedicated and passionate team, we were able to create something truly special and impactful. The event not only celebrated the tremendous achievements of the foundation but also raised awareness and support for their vital mission of fighting HIV/AIDS. Being a part of this project was a true honor, and I remain deeply proud of what we accomplished together.
We poured our hearts and souls into every aspect of the event, from crafting the stunning tablescapes and menu designs to the intricate floral arrangements. We faced some unique challenges, such as building a ramp large enough to wheel Elton's piano onto the stage, but with persistence and creativity, we were able to overcome them.
Collaborating closely with the lighting designer and show callers, we orchestrated a flawless performance by Elton, and the auction ran seamlessly. The culmination of our hard work was nothing short of breathtaking, and we felt immense pride as we watched the event unfold before us.
The night proved to be a massive success on every front, not least of all for the foundation, which raised a staggering 2.3 million pounds. Knowing that we played a small part in making such a significant impact fills us with a sense of fulfillment that will stay with us for a lifetime.