Annabel’s, Mayfair
Annabel’s Facade Installations
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At Annabel's, I played a pivotal role in working on the iconic facade installations. This involved managing the production schedule and liaising with key stakeholders to ensure clear communication and successful goal achievement. In addition, I worked closely with the local council to secure various permits and licenses, including temporary structure, Cherry Picker, OOH, Bus Stop suspensions, and Parking suspensions. During installation and de-rig shifts, I also took charge of leading the team to ensure effective traffic management and safety measures were in place.
At every stage of designing and producing a new facade, we prioritize sustainability, especially when it comes to a project as crucial as Annabel's for the Amazon Facade. Our goal is to draw attention to the importance of the Amazon Rainforest, and we have pledged our support to the Caring Family Foundation's conservation efforts. To this end, we dedicate an entire month to fundraising for their mission of planting one million trees in the Amazon by year-end.
In keeping with our commitment to sustainability, we have used recycled and repurposed plastics to craft the facade, while the innovative waterfall system collects rainfall from the roof and pumps it through the water features on a continuous loop. Our approach to design is to create not just a visually striking installation but also an eco-friendly one that inspires positive change.
Over the course of my career, I've had the pleasure of working on several exciting projects, including two Christmas facades and two Halloween facades, each with their own unique character and charm. One of the Christmas facades was done in collaboration with Swarovski, while the other Annabel's for the Amazon facade was in partnership with The Lost Explorer.
Through these projects, we've been able to delight locals and tourists alike, drawing them to the vibrant heart of Berkeley Square. Whether it's the glittering Swarovski crystals or the eco-friendly design of the Annabel's for the Amazon facade, each installation has been a testament to the power of creative collaboration and a source of joy for all who pass by.
